It’s because they tamed the mugs, just as the Petit Prince did with the fox and the rose.

It turned out that the students who owned the mugs refused to sell for less than $5.25, while those without the cups were willing to pay only $2.25 to $2.75.
The Endowment Effect: That Thing You Own Is Not as Valuable as You May Think
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Nishith Goyal
Onoceans
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1 min read·
Jul 16, 2020
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It’s because they tamed the mugs, just as the Petit Prince did with the fox and the rose. They are their special mugs😊🤗
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Written by Onoceans3.2K Followers
·166 Following
Solarpunk, ecological economist🪐 Rethinking culture, future, equality, science, climate 🌍 Big Picture& Brand Naming📧 For projects: ono@onoceans.com
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